Bluewater brings sustainable water solutions to NYYC American Magic

Stockholm-based water purification company Bluewater has become the Official Water Purification Supplier for New York Yacht Club American Magic, the Challenger for the 37th America’s Cup. Bluewater previously provided water stations at the 2017 America’s Cup village in Bermuda.

The collaboration’s primary goal is to keep the athletes hydrated during intense training and racing. It also aims to reduce the environmental impact caused by single-use plastic bottles.

“We are extremely proud to have partnered with the American Magic team competing for the world’s foremost and most challenging sailing prize,” Bluewater founder and CEO Bengt Rittri said.

Bluewater will supply American Magic with advanced water dispensers using SuperiorOsmosis technology. The dispensers provide instant access to pure and delightful water. It eliminates the necessity for unsustainable transportation, collection and disposal of plastic bottles.

The water purifiers remove up to 99.7 percent of bacteria, microplastics, viruses, toxic chemicals and other impurities. Athletes will also receive exclusive, durable 800 ml bottles that keep the temperature of their liquids for up to 24 hours.

Rittri said that Bluewater’s bottles come with a lifetime warranty. They are also “designed to handle whatever the toughest marine elements throw at them while keeping the sailors properly hydrated”.

“We are proud to partner with Bluewater as our Official Water Purification Supplier for the 37th America’s Cup,” NYYC American Magic president of sailing operations and skipper Terry Hutchinson said.

He highlighted the essential role of Bluewater’s “advanced water dispensers and sustainable bottles” in keeping the athletes hydrated during intense training and racing.

According to him, the partnership offers an opportunity to minimise “the environmental impact caused by single-use plastic bottles”.

Bluewater’s purified water underwent a six-month trial at American Magic’s U.S. base in Pensacola, Florida, from 2022 to 2023. In preparation for the 37th America’s Cup in September and October 2024, the company installed three dispensers at the crew team base and staff areas in Barcelona, Spain.

Bluewater’s water purification technology and bottle solutions are widely used at events like the British Open golf tournament, the Ohana music festival, the Cape Town Marathon and the COP27 Climate Action Innovation Zone in Sharm El-Sheikh, Egypt.

In 2022, IQ Magazine honored Bluewater with a Green Guardian award for its unique hydration solutions. In 2019, Bluewater received two Fast Company World Changing Ideas Awards and a K&B Kitchen Innovation of the Year Award.